Pedaling for Pride: Blue Cross Blue Shield of Massachusetts Continues “Proud Bikes” Tradition for June

Our title sponsor Blue Cross Blue Shield of Massachusetts is bringing back its fleet of rainbow-wrapped “Proud Bikes”, rolling across Greater Boston all June long. Riders can spot and ride the 100 Pride-themed bikes – both classic and ebikes – throughout the Bluebikes system.

For each trip taken on a “Proud Bike” from June 1–30, Blue Cross will donate $1 to Fenway Health, a longtime partner and leader in affirming care for the LGBTQIA+ community, up to $10,000. Once that goal is reached, Bluebikes operator Lyft will match donations with an additional $1 per ride, up to $10,000.

So whether you're commuting, cruising the Esplanade, or just riding for fun, you can be part of something bigger.

Ready to ride with pride? Find a “Proud Bike” at bluebikes.com.