Pedaling with Pride: Blue Cross Blue Shield of Massachusetts Rolls Out “Proud Bikes” for
June
Pride Ride
In celebration of Pride Month, Blue Cross Blue Shield of Massachusetts is once rolling out its
fleet of rainbow-wrapped “Proud Bikes” to support LGBTQIA+ health care access across Greater
Boston. Throughout the month of June, riders can find 100 “Proud Bikes” specially wrapped—
both classic and ebikes —across the Bluebikes system.
For every ride taken on a “Proud Bike” from June 1 – 30, Blue Cross will donate $1 to Fenway
Health, a longtime partner and leading provider of affirming health care and services for the
LGBTQIA+ community, up to $10,000. And once that threshold is met, Bluebikes operator Lyft
will match the initiative with an additional $1 per “Proud Bike” ride up to $10,000.
Ready to ride with pride? Find a “Proud Bike” near you at ridebluebikes.com.